Query generation

Five shopper questions per run. What those five are depends on what the brand sells.

Tailored questions (tailored-v2)

Built from the brand profile. Comparison questions come first, then archetype-specific questions fill the remainder, then duplicates are removed. The result is at most 5 questions and at least 2.

Comparison questions use the first two competitors from the profile: compare {brand} vs {competitor}. With no known competitors, this becomes compare {brand} vs other {offering} providers.

Archetype-specific questions, in priority order:

• best {offering} brands
• best {offering} for {buyer} (with in {geography} when known)
• best {offering} under $50 — only when price_band is budget
• buy me the best {offering}
• what {offering} do you recommend and why?
• one job query

• best {offering} tools
• best {offering} for {buyer}
• two job queries
• what {offering} do you recommend and why?

• two job queries
• best {offering} for {buyer}
• best {offering} firms (with in {geography} when known)
• what {offering} do you recommend and why?

• best {offering}
• best {offering} for {buyer}
• two job queries
• what {offering} do you recommend and why?

Job queries

A job phrase renders as who can help me {phrase}. Before rendering, first-person prefixes are stripped, and the job is dropped entirely if it is under 3 characters, over 14 words, or still begins with a subject word. A malformed question is discarded rather than asked, because a nonsense question produces a real penalty.

Generic questions (generic-v1)

The fallback set, used only when profile extraction fails:

1. best {category} brands
2. best {category} under $50
3. compare {brand} vs {competitor} — once per competitor, or against "other brands"
4. buy me the best {category} product
5. what {category} do you recommend and why?

These use the caller-supplied category, which is why they are a fallback and not a default: the caller's idea of its own category is frequently not the shopper's.

Comparability

Every run records its query_set_version. Two runs are only comparable when both the version and the actual question text match — see Measurement reliability.