Content coverage

A second, separate measurement: which page roles a site has, and which it lacks.

Formula

score = round(earned_weight / total_expected_weight × 100)

Role weights

Role Weight
pricing 10
catalog 10
comparison 9
faq 8
about 7
proof 7
editorial 6
how_it_works 6
contact 5
policies 4

Expected roles by archetype

Archetype Expected roles Total weight
service, saas pricing, comparison, faq, about, proof, editorial, how_it_works, contact, policies 62
ecommerce catalog, faq, about, proof, editorial, contact, policies 47
unknown about, contact, faq, policies 24

unknown expects the least, because claiming a site lacks a comparison page when you cannot tell what kind of site it is would be a guess dressed as a measurement.

Confidence and withholding

Confidence is medium when pages were found only via homepage links, high otherwise.

The score is withheld (null) in two cases:

  • Discovery method was home_only — nothing but the homepage was reachable.
  • The discovered-URL list was truncated. Here the roles found are still reported; only the claim about what is missing is withheld.

Both cases are the same principle as the evidence gates: you cannot report an absence you were never in a position to observe.

Fixes

Each missing expected role becomes a fix on the content_estate channel, with an expected gain equal to that role's weight.